I was tasked with designing the campaign for the 45th Annual Festival of New American Music. This event brings extraordinary musicians to Sacramento, California, each year to present high quality performances from a wide variety of composed or imposed music by some of America's most exciting artists. My role was to design a composition that could be displayed within a wide assortment of mediums including an event poster, postcard, social media, and merchandise.
With a large and diverse creative group, I designed a composition that would reflect that through the use of bright and whimsical colors, organic and fluid lines, and various rhythms and forms. Similar to how music is formed with overlapping sounds and rhythms, the different shapes and forms overlap one another to create new colors and shapes within the composition, reflecting the combined performances that would perform at this festival.
Event Poster (Front)
Event Poster (Back)
Postcard (Front)
Postcard (Back)
Social Media (Instagram)
Social Media (Facebook)
Merchandise
