The Herky International (HI) reached out with a Request for Proposal (RFP) relating to the development of a new mixed-use campus in Downtown Sacramento called Herky Campus. With this development, HI needed me to implement a cohesive brand and wayfinding strategy for their new campus that focused on research-based designs and human-centered interactions. This included creating a cohesive brand system, a vehicular and interior wayfinding strategies, and a motion graphic celebrating the campus opening.
With this campus development, they will be focusing on rehabilitating and supporting the homeless in Downtown, Sacramento. The brand design is meant to symbolize the gradual growth and transition back into society. A wood grain texture is also implemented in the brand and rest of the campus signage to not only create a calm and peaceful environment, but also reflect the community's natural growth.
Brand Identity
Campus Signage
Garage Signage
Floor Sections and Hanging Signage
Elevator Entrance
Herky Campus Promotional Video
